Case Study: Lakewood revitalizes its brand and attracts new audiences with Spyglass

Lakewood grows unaided awareness and preference with Spyglass

Lakewood Cemetery, a historic institution in the Twin Cities, faced a challenge where it was perceived as an expensive, traditional, and exclusive cemetery that was out of touch with modern trends like cremation. To become more relevant, especially to younger audiences, they partnered with the vendor Spyglass for a comprehensive rebranding and strategic positioning service.

Spyglass implemented a new brand identity and communications strategy that showcased the cemetery as a beautiful, accessible place for the living. This included new imagery, public relations, and event programming that positioned Lakewood as a thought leader. The efforts by Spyglass successfully increased unaided brand awareness, social media following, and event attendance, breathing new life into the revered institution.

Lakewood