Case Study: Hennepin Theatre Trust transforms vacant storefronts into a walking gallery with Spyglass

Hennepin Theatre Trust transforms vacant storefronts with Spyglass

The Hennepin Theatre Trust faced a challenge with high retail turnover and numerous vacant storefronts detracting from the urban vibe of its Minneapolis theater district. Their goal was to transform these empty spaces into engaging art installations with local artists but needed a way to connect the disparate exhibits and generate public interest. They partnered with the vendor Spyglass for a solution.

Spyglass implemented a solution by creating a consistent, branded white vinyl frame for every window, each with a unique ID for interaction via mobile phone. This "walking gallery" concept, supported by an optimized mobile web experience and a refined logo, created a clear connection between the art displays. As a result, many previously vacant storefronts were filled with businesses, contributing to the continued growth and prosperity of downtown Minneapolis.

Hennepin Theatre Trust