Case Study: GreenBox achieves market clarity and major sales growth with Spyglass

GreenBox lands Walmart and targets $100 million sales in 2 years with Spyglass

The customer, GreenBox, faced the challenge of commercializing its scientific breakthrough in phase-change thermal management technology. Despite a decade of effort and millions in investment, the company, then known as Entropy, had failed to secure major corporate buyers. New leadership hired the vendor, Spyglass, for a final attempt to make the company successful.

Spyglass implemented a solution that involved rebranding the product as GreenBox and repositioning its strategy around its reusability and biodegradable nature to appeal to companies moving toward greener solutions. This new strategy was immediately successful, landing a major customer like Walmart and leading to sales projections of $100 million within two years. The results also included international expansion and the company's eventual sale to the global leader in thermal shipping. Spyglass further developed a new ingredient brand for the phase change material that is now licensed for use in various other industries.

GreenBox