Case Study: Concept achieves a modernized brand and clearer market position with Spyglass

Concept wins BOLD Award with Spyglass after rebranding as Advanced Manufacturing Solutions

The customer, Concept Machine Tool, a classic manufacturing business, faced the challenge of an outdated brand that no longer reflected its evolution into a forward-thinking, service-driven company amidst industry-wide automation. To support its growth and a major acquisition, it partnered with vendor Spyglass for a comprehensive rebranding and positioning strategy.

Spyglass implemented a new brand identity and market position, rebranding the company as Concept and positioning it as a leader in Advanced Manufacturing Solutions. The solution simplified messaging around core business lines and created a flexible brand structure for acquisitions. As a result, Concept achieved a unified, customer-focused message that energized its team and changed market perception, leading to continued growth and recognition with a BOLD Award from the Association for Corporate Growth.

Concept