Case Study: Brighton Science achieves category leadership with Spyglass

Brighton Science launches Surface Intelligence with Spyglass, driving 90% more accurate failure insights

Brighton Science, formerly known as BTG Labs, faced the challenge of being perceived as a small, niche player despite its innovative hand-held diagnostic tool and a roster of major clients. The company needed to unlock its growth potential and elevate its status to become a critical partner in the high-stakes manufacturing industry. To address this, they engaged the vendor Spyglass.

Spyglass implemented a complete repositioning by coining the term "Surface Intelligence" and establishing Brighton Science as the leader in this new category. The solution included a company rename, a new story, and the development of the subscription-based BConnect platform. As a result, the new positioning opened doors and drove new business, allowing Brighton Science to actively install new data-driven Surface Intelligence Networks in leading manufacturing companies worldwide and upgrade current customers.

Brighton Science