Case Study: Barbara’s redefines its brand voice and digital presence with Spyglass

Barbara’s launches a new brand and website in 2019 with Spyglass

Barbara's, a natural and organic food brand, faced the challenge of developing a compelling brand identity to complement its new packaging and bring it to life online. They engaged the vendor Spyglass to help them stand out in a competitive market by moving beyond just health credentials to also emphasize taste and fun, thereby appealing to moms and kids.

Spyglass implemented a solution that redefined the Barbara's brand voice around the pillars of Taste, Fun, and Caring. This new positioning was brought to life through a comprehensive website and digital marketing campaign. The results were strong, with the new brand and digital experience resonating with consumers and successfully supporting the launch of new products.

Barbara’s