Case Study: Warby Parker builds an SEO and PPC growth engine with SpyFu

Warby Parker drives 779k monthly SEO clicks and $691k click value with SpyFu

Warby Parker, an ecommerce eyewear company, faced the challenge of building trust and brand legitimacy in a market that was traditionally brick-and-mortar. To create their new market for buying glasses online, they needed an effective strategy to get in front of potential customers. They worked with the vendor SpyFu to develop and execute their SEO and PPC approach.

SpyFu helped Warby Parker implement a targeted strategy focusing on high-value organic keywords and building a strong backlink profile from authoritative sites. This solution resulted in an estimated 779,000 monthly SEO clicks with a value of $691,000, supplemented by 203,000 monthly PPC clicks. By combining these efforts, Warby Parker solidified its position as the top online eyewear provider, generating close to a million clicks per month.

Warby Parker