Case Study: Mailchimp boosts freemium-to-paid conversions with SpyFu

MailChimp boosts visibility with Spyfu across 627,335 organic keywords

Mailchimp, an email marketing platform, faced the challenge of converting its large base of freemium users into paying customers and expanding its brand perception beyond just email to become a broader marketing platform. To achieve this, they partnered with SpyFu for competitive analysis to refine their content and keyword strategy.

Using SpyFu's insights, Mailchimp implemented a comprehensive content strategy targeting both broad organic and specific paid keywords. This approach positioned their educational content on high-ranking SERPs, attracting a wider audience searching for marketing terms. The solution significantly increased conversions by embedding strategic calls-to-action within this content, guiding freemium users to upgrade for advanced features. SpyFu's analysis helped Mailchimp rank for over 627,000 organic keywords and efficiently manage a paid campaign on nearly 42,000 keywords, yielding a high return on ad spend and successfully establishing them as a major marketing contender.

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