Case Study: Hackney Forest School boosts awareness and uptake with Spy Studio brand design

Hackney Forest School becomes consistently oversubscribed with Spy Studio

Spy Studio was engaged by Hackney Forest School, an initiative by Hackney Council, to create a brand that would increase awareness and uptake of its outdoor program for children and adults in the urban borough. The challenge was to effectively promote the school and its unique outdoor experience to the local community.

To understand the experience firsthand, Spy Studio participated in activities on Hackney Marshes and conducted workshops with children, families, and teachers. This inspired an informal brand language fueled by creatures and discoveries, which was implemented across various print applications like posters, apparel, and ads. The vendor, Spy Studio, delivered a highly successful brand that contributed heavily to the school's promotion, resulting in it being consistently oversubscribed.

Hackney Forest School