Case Study: Infinity achieves a 164% mobile performance boost with Sputnik Digital

Infinity boosts mobile performance from 36 to 96 with Sputnik Digital

Infinity, a provider of call analytics tools, faced significant website performance issues on the HubSpot CMS. Their mobile performance score was a low 36, which was negatively impacting their Core Web Vitals and search rankings. They tasked their vendor, Sputnik Digital, with a complete performance overhaul to boost their scores and improve site-wide speed.

Sputnik Digital implemented strategic optimizations, including a new asset loading strategy for HubSpot modules and a drastic reduction of scripts from 91 to 5. Their solution successfully boosted Infinity's mobile performance score to 96, a 164% increase. The optimizations also led to a 66.7% year-over-year increase in organic traffic and significantly improved the website's visibility, establishing #1 rankings for key product terms.

Infinity