Case Study: Hollr achieves scalable AI-powered video personalisation with Sputnik Digital

Hollr launches AI-powered personalized video MVP with Sputnik Digital

Hollr, an AI-powered video personalisation platform, faced the challenge of making generative AI a simple and scalable tool for businesses to improve customer engagement. Many companies found AI difficult to implement; Hollr's goal was to overcome this by turning complex technology into an accessible solution for creating personalised video messages. The vendor, Sputnik Digital, developed the Hollr service to meet this need.

Sputnik Digital engineered Hollr with a flexible, AI-agnostic middleware platform to connect external services and streamline video generation. This approach future-proofed the solution against changes in the AI landscape and de-risked large-scale implementation. Key results included resolving technical issues like AI mispronunciations and odd sentiments, and the creation of a demonstrable Proof of Concept with a 'Try it free' feature to showcase the service's feasibility and quality to potential customers.

Hollr