Case Study: Wolverine Worldwide wins new business with SPS Commerce Analytics

Using retail data from SPS Commerce to advance sales meetings with buyers

Wolverine Worldwide, owner of brands including Sperry, was losing time and momentum because retail performance data arrived in scattered spreadsheets, handwritten notes and Post‑Its. The sales team needed a reliable, consolidated source of sell‑through and inventory insights to prepare buyer meetings each week.

By adopting SPS Commerce Analytics, Wolverine delivered ready‑to‑use retail data and dashboards every Monday, plus training so salespeople could quickly pinpoint regions, stores or products needing attention. The change turned sales conversations into data‑driven opportunities, earned retailer trust, expanded business (including a doubled fall order in one case) and is now used across several Wolverine brands.

Wolverine Worldwide

Nichole Keith

Retail Intelligence Manager