Case Study: The Humble Co. achieves seamless retailer onboarding and 100% EDI success with SPS Commerce Fulfillment

The Humble Co. - Customer Case Study

The Humble Co., a Swedish maker of eco-friendly oral care products that launched in the U.S. in 2017, quickly gained retail traction with grocers and national chains. As demand grew, retailers required EDI compliance—something the small, 10-person team didn’t want to build or manage internally and preferred a subscription-based, low-effort solution.

The company turned to SPS Commerce Fulfillment to handle EDI operations end to end. SPS’s full-service platform and experts enabled seamless onboarding with nearly a dozen national retailers and multiple logistics partners (100% success), freed Humble Co. to focus on product innovation and distribution, and supported scalable growth including adding a 3PL.

The Humble Co.

Jimmie Berggren

Chief Executive Officer