Case Study: Lionel NASCAR Collectables achieves automated, compliant omni-channel order fulfillment with SPS Commerce

The cloud-based solution from NetSuite, SPS Commerce, and Oz Development helped Lionel NASCAR Collectables merge its IT operations

Lionel NASCAR Collectables, the official maker and distributor of licensed die‑cast NASCAR cars, needed to replace fragmented legacy IT after merging two major brands and to scale fulfillment across B2B and B2C channels. The company faced challenges around expanding shipping options (USPS/UPS), meeting large-retailer documentation and ASN requirements, improving warehouse order flow, and producing consistent, vendor‑compliant shipping documents.

They implemented NetSuite cloud ERP with OzLINK (and integrations to UPS WorldShip and SPS Commerce) to enforce complex picking, packing and shipping rules and automate ASNs and UCC labels. The integrated solution reduced shipment prep time and labor, increased shipping flexibility and retailer compliance, improved service for consumers and retail buyers, and positioned the business for painless growth.

Lionel NASCAR Collectables

Rick Gemereth

Chief Information Officer