Case Study: Sunday Golf achieves retail visibility and stronger buyer recommendations with SPS Commerce Decision Intelligence

Sunday Golf saves 30 to 50 hours with SPS Commerce Decision Intelligence

Sunday Golf, a direct-to-consumer golf bag and accessory brand, faced a significant challenge as it expanded its retail presence to over 1,000 accounts. The company depended on individual retailers to share sell-through and inventory data, which was inconsistent and left them without a clear view of what was actually selling in stores. This lack of visibility made it difficult to make informed recommendations to buyers. To address this, they turned to SPS Commerce for a solution using their Decision Intelligence product.

By implementing SPS Commerce's Decision Intelligence, Sunday Golf gained a consistent, centralized view of retail performance data, including sales, inventory, and sell-through rates. The results were immediate and impactful; the data overturned assumptions about product performance across channels and revealed significant assortment gaps with key accounts. This allowed the Sunday Golf team to make evidence-based recommendations to buyers. The solution also created planning efficiencies, potentially saving 30 to 50 hours per planning cycle, and fundamentally changed their approach to inventory and assortment decisions.

Sunday Golf