Case Study: The Bumble Collection achieves rapid retailer connections and expanded sales channels with SPS Commerce's Retail Universe

SPS’ Retail Universe creates swift connections and quality contacts made with retailers in a short time

The Bumble Collection, founded by Jennie Lynn Johanson in 1997, designs fashionable baby-care items and children’s accessories sold through online and mass retailers like Amazon, Diapers.com, Babies “R” Us, Kohl’s and Target. As the brand expanded, it needed a more efficient way to find, vet and educate new retail partners without spending excessive time and resources on outreach and trade shows.

By creating a detailed supplier profile on SPS Commerce’s Retail Universe—including product images, pricing, marketing descriptions and fulfillment capabilities like drop-ship—The Bumble Collection generated swift, high-quality retailer leads. Retailers now come pre-informed about products and capabilities, leading to targeted conversations, multiple new retail interests, expanded sales channels and stronger fulfillment flexibility to support continued growth.

The Bumble Collection

Jennie Lynn Johanson

Founder