Case Study: Rapala USA gains fulfillment efficiencies and POS insights with SPS Commerce

Rapala USA reels in critical insight and supply chain performance

Rapala USA, the sole U.S. distributor of the legendary Rapala fishing lures, faced growing complexity supporting major retailers like Bass Pro, Cabela’s, Dick’s, Target and Walmart. Managing intermittent, in-house EDI and meeting ever-changing trading partner requirements wasn’t a core competency, and the company needed better visibility into when and where products were selling to improve forecasting and shelf planning.

SPS Commerce stepped in with its Fulfillment services, EDI mapping and point-of-sale analytics, plus ongoing support and industry events that keep Rapala connected to peers and trends. The result: Rapala eliminated in-house EDI headaches, gained real-time POS insight to improve forecasting and planograms, and achieved more efficient fulfillment and stronger retailer collaboration.

Rapala

Naomi Dwyer

Vice President of Information Technology