Case Study: Hidrate (smart water bottle brand) achieves omnichannel growth with SPS Commerce Fulfillment

Omnichannel Retail Strategy Accelerates Growth

HidrateSpark, a Chicago-based health & wellness supplier known for smart water bottles, grew from a hobby to a national brand selling in stores, marketplaces and online. The company faced the challenge of expanding into wholesale and omnichannel retail—starting with Target—while keeping limited IT resources focused on product innovation, marketing and technical advances rather than complex order and retail compliance work.

Hidrate partnered with SPS Commerce Fulfillment integrated with NetSuite to automate orders, rapidly onboard new retail partners and ensure each channel’s requirements are met. The result: streamlined omnichannel operations, accurate fulfillment and inventory data, and the ability for Hidrate’s team to concentrate on innovation and growth while SPS manages retail complexity.

Hidrate

Alexander Hambrock

Co-CEO