Case Study: Oakley turns a $125K return into a $75K sale with SPS Commerce POS Analytics

Oakley Analytics Insights Drill Down into Retailer Sales Records to Reveal Data that Boost Sales

Oakley, the Foothill Ranch–based maker of performance sunglasses, apparel and gear, faced a sudden challenge when a key retailer asked to return more than $100,000 of typically popular merchandise due to lagging sales. Oakley suspected the issue ran deeper than the retailer’s initial report but lacked the detailed, retailer-level sales visibility needed to diagnose the problem and adjust merchandising.

By deploying SPS Commerce POS Analytics’ cloud dashboards and pre-built metrics, Oakley drilled into retailer-level sales by SKU, category and geography to discover that a small set of newer apparel items drove the decline while sunglasses were selling but had been out of stock. With those insights Oakley reworked merchandising, cleared remaining apparel and secured a $75,000 reorder of best-selling sunglasses—turning a potential $125,000 return into new sales and strengthening its retail partnership.

Oakley

Michele McGriff

Director of U.S. Sales Planning and Operations