Case Study: Jenks Hatchery achieves automated EDI and scales to support 300% retail order growth with SPS Commerce Fulfillment

Jenks Hatchery - Customer Case Study

Jenks Hatchery is a fourth‑generation leader in the hatchery industry that ships more than 9,000 boxes of chicks each spring and derives about 55% of revenue from retail and e‑commerce. In 2017 Tractor Supply tripled its purchase orders and online sales were accelerating, forcing Jenks to expand production and automate a manual, labor‑intensive QuickBooks order‑entry process to scale for the busy season.

Jenks deployed SPS Commerce Fulfillment for QuickBooks and integrated Shopify for direct‑to‑consumer sales, eliminating manual entry so orders flowed automatically into QuickBooks. The solution enabled earlier, more accurate planning, supported a 300% increase in retail orders and 35% growth in online orders without adding staff, and improved order visibility and readiness for peak season.

Jenks Hatchery

Aaron Jenks

General Manager