Case Study: RXBAR achieves hands-free automated order fulfillment with SPS Commerce (integrated with NetSuite & OTM)

Integrating EDI with NetSuite & OTM Using automation to grow their business, not their staff

RXBAR, a maker of simple, ingredient-forward protein bars, grew quickly from e-commerce and boutique wholesale to national grocery and retail distribution (Costco, Target, Rite Aid and others). That expansion brought a complex supply chain with multiple 3PLs and warehouses and a clear challenge: meet retailers’ EDI requirements and build a fully automated, low-overhead order fulfillment process.

RXBAR implemented SPS Commerce Fulfillment integrated with NetSuite and Oracle Transportation Management (OTM), with SPS running EDI end-to-end. The result is a largely hands-free order flow—only exceptions need attention—handling more than 200,000 EDI orders from 70+ retailers and seven 3PLs, enabling faster onboarding of new channels, better inventory management and scalable growth with minimal internal EDI resources.

RxBar

Greg Brown

Senior Manager of Technology