Case Study: Parkland achieves stronger customer insights and merchandising performance with SPS Commerce

How Parkland transformed their category management, customer insight, merchandising process and vendor collaboration to power the customer experience and deliver profitable customer baskets

Parkland, an international fuel distributor, marketer, and convenience retailer operating in 26 countries, was challenged by fragmented merchandising and reporting after a period of acquisition growth. Multiple price books, product definitions, and disconnected data sources made it difficult to share actionable insights with vendor partners or support customer-centric category management decisions, prompting Parkland to work with SPS Commerce.

SPS Commerce implemented category management, loyalty analytics, vendor collaboration, and merchandising services to unify Parkland’s data and standardize planogram and review processes. The result was better self-service insights for category and operations teams, improved assortment, pricing, promotion, and space decisions, stronger store-level visibility, and more consistent planogram execution—helping Parkland and its vendor partners make faster, data-driven decisions with a single source of truth.

Parkland

James Rolph

Director, Canada Convenience Retail