Case Study: R&R Textiles achieves omnichannel e-commerce automation and faster fulfillment with SPS Commerce

E-Commerce Automation Supports Omnichannel Operations

R&R Textile Mills, a Chicago-based supplier in the textiles and consumer goods industry that sells through wholesale and direct-to-consumer brands, faced growing omnichannel complexity as SKU mixes and fulfillment requirements constantly changed. CEO Rajan Barad needed to stop spending time on manual order entry and trading-partner setup so the team could focus on product development and scale fulfillment across large and single-unit shipments.

They implemented SPS Commerce Fulfillment integrated with NetSuite, adding EDI automation that routes all omnichannel orders into their ERP for immediate review, inventory updates, and faster processing. The integration eliminated manual data entry, sped fulfillment, and gave staff real-time visibility into orders across channels—freeing the company to concentrate on new designs while relying on SPS to support order operations.

R&R Textiles

Rajan Barad

Chief Executive Officer