Case Study: Clarks achieves retailer trust and early trend-spotting with SPS Commerce Analytics

By using retail analytics to uncover buying trends, Clarks gains the trust of its retailers

Clarks, a leading shoe brand, needed to quickly spot shifting consumer buying trends and present analyses that exactly matched their retailers’ data across in-store and e-commerce channels. Fragmented data formats and timing made it hard to have fact-based conversations with buyers and to recommend timely assortment or allocation changes.

Using SPS Commerce Analytics to standardize and deliver point-of-sale data and dashboards, Clarks gets accurate, preloaded omnichannel metrics that mirror retailer reports. That alignment lets Clarks make actionable recommendations—driving new assortments, allocation changes and increased orders on top sellers—and has earned them retailer trust and stronger sales performance.

Clarks

Christopher Marcal

Director of Customer Planning