Case Study: Bubs Australia accelerates retail onboarding and order processing with SPS Commerce

Bubs Australia Teams with SPS Commerce to Accelerate Retail Onboarding During U.S. Infant Formula Crisis

Bubs Australia, a trusted infant nutrition brand in Australia and abroad, faced a sudden surge in U.S. demand during the infant formula crisis and had only a small team to manage orders from dozens of retailers. The company partnered with SPS Commerce and its retail connectivity expertise to meet complex retailer requirements and scale quickly without adding staff.

SPS Commerce implemented pre-built retail connections and integrated SPS Fulfillment with Bubs Australia’s Unleashed ERP system to automate order processing and reduce manual work. As a result, Bubs Australia onboarded over 50 new retailers, processed hundreds of orders per day, and shipped more than 1.25 million cans of formula to U.S. stores faster during the shortage.

Bubs Australia

Kelly Phalen

Product Manager