Case Study: BIG MAX Golf achieves greater retail visibility and stronger buyer conversations with SPS Commerce Decision Intelligence

BIG MAX Golf doubles U.S. sales with SPS Commerce Decision Intelligence

BIG MAX Golf, the Austrian golf equipment brand, faced a challenge managing its U.S. growth. The lean team relied on time-consuming manual methods like store visits and phone calls to get retail performance data, which was often delayed and incomplete. This made it difficult to scale operations and have confident conversations with buyers. To gain better visibility, they turned to SPS Commerce and implemented its Decision Intelligence solution.

The solution from SPS Commerce provided BIG MAX with a consistent weekly view of sales, inventory, and sell-through at the customer, store, and product levels. This allowed the team to focus their efforts strategically and enter buyer meetings fully prepared. As a result, SPS Commerce helped BIG MAX Golf double its U.S. sales in 2026 by enabling more informed decisions that supported expansion into new customers and stores.

BIG MAX Golf