Case Study: VIP Products achieves rapid EDI order processing and frees staff for innovation with SPS Commerce

Automating EDI with online and store retailers using outsourced order fulfillment frees staff to focus on innovation

VIP Products, founded by Steven Sacra, makes highly durable dog toys (Bentley & Bunny, DuraForce, Mighty, Silly Squeakers, Tuffy) and sells more than 600 SKUs through online channels and big-box retailers. As the business scaled, complex retailer data, shipment requirements and rapid delivery expectations made order fulfillment and EDI too time-consuming for the internal team, so they needed a way to automate those processes and keep staff focused on product innovation and customer service.

VIP partnered with SPS Commerce to outsource EDI and retailer integration; SPS handles day-to-day communications, vendor setup and transaction processing. The result: automated EDI with more than 35 retailers across roughly 20,000 locations, orders, shipments and invoices processed in 10–15 seconds, faster onboarding with new retailers, and freed-up staff time to concentrate on design, manufacturing and sales growth.

VIP Products

Steven Sacra

Owner