Case Study: Winterhalter + Fenner AG achieves customer‑centric navigation and a scalable multi‑store B2B platform with Spryker

Winterhalter + Fenner Reinvents Customer-centric Navigation

Winterhalter + Fenner AG, a leading Swiss electrical wholesaler with over 220,000 articles and 14 locations, faced an outdated, inflexible commerce system that made finding products difficult and didn’t support a customer-centric navigation. To meet its goal of a future‑proof, easy‑to‑maintain platform that presents products the way customers search for them, Winterhalter + Fenner engaged Spryker and adopted the Spryker Commerce OS.

Spryker delivered an MVP‑first replatforming that grew into a single instance managing five shops (plus an integrated website and CMS) and connected apps via Spryker LINK, adding features like optimized search, one‑click navigation, configuration tools, role‑based workflows and customer‑specific pricing. The new Spryker platform went live in May 2020, drove strong customer adoption, supports up to 80% online sales today, and gave Winterhalter + Fenner the speed, modularity and maintainability to continue evolving its B2B experience.

Winterhalter + Fenner AG

David von Ow

Managing Director