Case Study: Tom Tailor achieves high-performance multi-store commerce and 240% Cyber Weekend order growth with Spryker Commerce OS

Tom Tailor New touchpoints for High-Performance Multi-stores

Tom Tailor, a fashion group operating three brands across 35 countries with over €1 billion in 2016 revenue and 1M+ monthly visits, faced performance and agility limits from an outsourced shop platform that made feature development slow and costly. To relaunch with greater flexibility, performance and faster time-to-market, Tom Tailor engaged Spryker and adopted the Spryker Commerce OS.

Spryker implemented a high-performance multi-store solution that supports brand- and country-specific business logic, internationalization and features like gift cards as a dedicated payment method to drive traffic and new customers. The Spryker Commerce OS delivered stable shop performance, seamless handling of traffic peaks and a measurable uplift — including a 240% increase in order volume during a recent Cyber weekend — while improving productivity and ROI.

Tom Tailor