Case Study: ESA (automotive B2B service provider) achieves scalable, flexible e‑commerce and increased sales with Spryker Commerce OS

How ESA is revolutionizing the automotive industry as a B2B service allrounder

ESA, a major automotive B2B supplier (371.3 million CHF revenue in 2018, 580 employees, 20,000+ customers and 500,000+ items), struggled with a legacy shop system that could not meet growing customer demands, individual customizations or new touchpoints. To regain flexibility and improve the customer journey, ESA replaced its entire shop system with Spryker, adopting the Spryker Commerce OS and the Spryker B2B Suite.

Spryker implemented a modular platform (including the Glue API) that unites product, pricing, inventory and delivery rules and connects SAP, PIM and marketing automation systems while enabling front-end touchpoints like apps, IoT and voice assistants. The Spryker solution has eliminated downtime (no down days since launch), supports the e‑shop that drives roughly 70% of ESA’s sales, and gives ESA the agility to experiment, improve tracking and reduce purchase cancellations.

ESA

Gérard Georges

Division Manager Marketing & Business Development