Case Study: Siemens Healthineers achieves a patient-centric, end-to-end digital commerce experience with Spryker

Creating a Patient Experience Beyond Commerce

Siemens Healthineers, a global medical technology company driving the SENSE mission to put patients at the center, faced a fragmented, monolithic commerce landscape that hindered a harmonized onsite‑to‑online patient journey. Jochen Hostalka and his team selected Spryker as their key vendor for the digital commerce pillar to meet strict requirements—cloud‑native, headless, composable and MVP‑driven—to replace legacy systems and deliver a seamless, scalable patient experience.

Spryker implemented Spryker Cloud Commerce OS, a modular, API‑driven platform that integrated with ServiceNow, Microsoft, Genesys and others to create a 360° commerce experience; Spryker met over 90% of Siemens Healthineers’ complex use cases and enabled the first spare‑parts shop MVP in Brazil in under three months. The solution moved Siemens Healthineers beyond a simple web shop to an end‑to‑end transactional foundation—accelerating time‑to‑market, supporting future marketplace and remote MRI (WeScan) initiatives, and demonstrating clear operational velocity and business value.

Siemens Healthineers

Jochen Hostalka

Senior Vice President IT & Enterprise Services