Case Study: SMITH Optics launches Hookset with Spry

Smith Optics launches Hookset in 2 weeks with Spry

Smith Optics needed to launch their new Hookset eyewear with a campaign that embodied the rugged resilience of the anglers it was designed for. They partnered with the creative agency Spry to develop a multi-channel launch campaign that required capturing high-impact photo and video content under extremely challenging and unforgiving conditions.

Spry executed a full-scale production in the rough waters of Islamorada, filming through six-foot seas and delivering a complete set of assets in just two weeks. The solution provided Smith Optics with a versatile collection of video, photography, and lifestyle imagery ready for seamless use across web, social media, and in-store displays, ensuring the product made a significant splash in the market.

Smith Optics