Case Study: National Mango Board deepens mango engagement with Spry’s documentary series

National Mango Board produces 8-film Origin Stories series over 4 years with Spry

The National Mango Board sought to deepen America's connection to mangos by repositioning the fruit from a simple ingredient into a compelling cultural experience. To achieve this, they partnered with the creative agency Spry to develop a documentary film series that would capture the global journey and heritage of the fruit.

Spry produced "Origin Stories," a multi-lingual documentary series filmed across seven regions in the Americas. The solution involved comprehensive film production, from concept development to post-production, navigating complex international logistics to tell authentic stories. The series was highly successful, significantly increasing audience engagement and consumer craving for mangos, making it some of the most effective creative work in the National Mango Board's history.

National Mango Board