Case Study: Baker Tilly achieves more relatable brand storytelling with Spry

Baker Tilly partners with Spry since 2014 to create a Jimmy Chin brand film

Baker Tilly, a major accounting and advisory firm, faced the challenge of connecting its complex services to relatable, real-world concepts. They partnered with the creative agency Spry to develop a brand film that would use metaphor to bridge this gap.

Spry produced a character-driven brand film featuring adventurer Jimmy Chin, drawing parallels between his resilience in climbing and Baker Tilly's trusted advisory services. The solution successfully crafted a narrative about resilience, trust, and the pursuit of something bigger, strengthening the firm's brand message. Spry highlights that this was achieved through a solid, collaborative partnership that has lasted since 2014.

Baker Tilly