Case Study: Baker Tilly expands ambassador program reach with Spry’s photography campaign

Baker Tilly builds a high-volume ambassador content library in 2 production days with Spry

Baker Tilly sought to elevate and expand the reach of its Ambassador Program, which features high-profile athletes. They partnered with the creative agency Spry to develop high-impact visual content that would connect with audiences across multiple platforms and give the program sustainable momentum.

Spry executed a streamlined photography campaign, capturing athletes Coco Gauff and Cam Smith in Texas and Florida. The vendor's solution prioritized efficiency, creating a high-volume library of flexible, multi-use assets over just two production days. The result was a high-impact launch and a strategic visual framework that continues to build brand equity for Baker Tilly's ambassador program.

Baker Tilly