Case Study: WashU University Services creates a unified digital hub with Spry Digital

WashU University Services unifies 3+ websites with Spry Digital

The customer, Washington University in St. Louis (WashU) University Services, a group of ten essential departments, faced a fragmented digital presence across numerous websites. This led to user confusion, content duplication, and a lack of brand awareness. To address this challenge, they partnered with vendor Spry Digital for a digital strategy consultation and user experience design project to create a unified platform.

Spry Digital implemented a solution by consolidating the disparate sites into a single, intuitive digital hub built on the WordPress CMS. The result was a seamless, user-centric online experience that established a clear brand identity and eliminated frustration for the campus community. The new platform successfully serves the university's 20,500+ community members, including 16,000 students and 4,500 faculty and staff, making it effortless for them to find essential information and support.

WashU University Services