Case Study: Mid-America Transplant creates a more intuitive, compassionate website with Spry Digital

Mid-America Transplant modernizes its website with Spry Digital and supports 890+ organs transplanted in 2024

Mid-America Transplant, a nonprofit organ procurement organization, faced challenges with its outdated and difficult-to-navigate decade-old website. The platform was a frustrating barrier for grieving donor families and other users seeking information and was equally cumbersome for staff to update. To address this, they partnered with vendor Spry Digital for a comprehensive digital strategy consultation, user experience design, and website development project.

Spry Digital implemented a solution that included a ground-up redesign to create an intuitive and compassionate digital hub. They developed a new WordPress CMS, converted PDF forms to web-based versions, reorganized content, and delivered extensive staff training. The result was a modern, unified website that effectively eliminates information barriers, provides a comforting space for users, and supports the organization's critical mission, having facilitated over 890 organ transplants in 2024.

Mid-America Transplant