Case Study: Mental Makeup Company triples revenue growth with Sprockets

Sales Team Triples Revenue Growth by Hiring People With No Sales Experience

Mental Makeup Company needed to quickly expand its sales team to drive aggressive revenue growth while maintaining strong performance and engagement. It used Sprockets’ AI-powered Applicant Matching System to identify candidates who were likely to succeed based on the mental makeup of its best employees.

Sprockets helped the company create success profiles from top performers and score applicants by fit, allowing it to hire strong salespeople even without prior sales experience. The result was 338% revenue growth, 113% quarterly ARR growth, a 225% increase in pipeline creation, and a 41% SDR win rate by Q4, while scaling the SDR team from 4 to 22 and reducing bad-fit hiring.