Case Study: Setu builds a recognition-first culture with Springworks EngageWith

Setu - Customer Case Study

Setu, a fintech API infrastructure provider with over 70 employees, faced a challenge with peer recognition and team engagement. Their existing culture of appreciation was limited to a weekly meeting, and they sought a more structured, ongoing, and gamified program to foster a recognition-first culture without management oversight. To address this, they partnered with the vendor Springworks and implemented their product, EngageWith.

Springworks' EngageWith platform provided a simple solution for employees to send instant recognition tied to company values, using a points system that renewed monthly. This led to a highly engaged workforce, with 95% of employees active on the platform and over 250 recognitions exchanged. The solution dramatically increased cross-team collaboration by 10x and saw over 40,000 reward points redeemed, significantly boosting employee happiness and reinforcing a vibrant company culture.

Setu

Nikhil Kumar

Chief Executive Officer