Case Study: Confused Genius builds a people-first remote culture with EngageWith by Springworks

How a Digital Marketing Agency is Helping its People Stay Connected while Working from Home

Confused Genius, a not-for-profit digital marketing agency, faced the challenge of implementing a consistent employee recognition system to build a positive remote work culture for its distributed team. They partnered with the vendor Springworks, using their product EngageWith, to create a valued and user-friendly solution for acknowledging contributions across distances.

Springworks' solution, EngageWith, was implemented within Slack to facilitate instant recognition through kudos and shoutouts. This transformed the agency's culture by ensuring every contribution was noted, which significantly strengthened team bonds and camaraderie. While specific metrics are not provided, the results included a more connected, motivated team and highly praised customer support from Springworks, with queries being resolved in under ten minutes.

Confused Genius

Shatakshi Tripathi

CEO, and Founder