Case Study: Singita achieves guest-centric hospitality and seamless shared guest profiles with Springer-Miller Systems SMS|Host

Singita unifies guest profiles across 12 lodges with Springer-Miller Systems

Singita, a luxury safari lodge operator with 12 properties across Africa, faced a challenge in managing guest information across its remote lodges. Their previous computer reservations system could not retain or share detailed guest preferences and itineraries between locations, which was critical as guests often visit multiple lodges. This lack of a centralized system also made marketing and financial reporting extremely difficult. They initiated a search for a new hospitality management system to support their guest-service vision and chose to work with vendor Springer-Miller Systems.

Springer-Miller Systems implemented its SMS|Host Hospitality Management System to create a single, centralized guest database accessible to all 12 lodges and the main reservations office. The solution captures extensive guest profiles and preferences, which are used to personalize every aspect of a stay, surprising and delighting returning guests. The system's Traces feature allows staff to track intricate itinerary details, while integrated reporting powers both guest service and business operations. The result is a seamless, highly personal guest experience across all properties, strengthening customer loyalty and providing Singita with the tools needed to grow its business.

Singita