Case Study: Marriott International boosts spa revenue with Springer-Miller Systems’ SpaSoft Online Booking Engine

Online Booking from SpaSoft helps Marriott International grow to become the leader in hotel spa operations

Marriott International, a global hotel management company with more than 4,200 properties, wanted to improve its luxury spa guest experience by adding a direct online booking channel that would work with its SpaSoft spa management system. The challenge was to support high-volume spa operations while making it easier for guests to book on impulse through an online and mobile-friendly experience.

Springer-Miller Systems implemented SpaSoft’s Online Booking Engine to give Marriott a responsive, customizable booking platform for spa services and upsells, with controls for branding, availability, and lead times. The pilot across two spas generated more than $500,000 in revenue and over 3,500 appointments in 30 weeks, with Marriott estimating $7 million to $10 million in year-one sales; the solution later rolled out to 92 spas, including 11 international locations, while reducing administrative burden and improving booking efficiency.

Marriott International

Kenneth Ryan

Senior Director of Global Operations