Case Study: Tadashi Shoji achieves a 50% increase in quarterly revenue with Springbot

How a simple yet robust abandoned cart email resulted in a 9% conversion rate

Tadashi Shoji, a luxury fashion brand known for elegant, timeless designs, faced a major ecommerce challenge: more than 90% of online carts were abandoned in 2015. They wanted to recover revenue without bombarding customers with generic messages, maintaining full control over email branding, timing, and content.

Using Springbot’s Abandoned Cart Emails, Tadashi deployed a single, branded triggered message (no discount) that auto-populated the shopper’s items and drove them back to their cart. The simple approach delivered a 9% conversion rate, a 35% click-through rate, a 50% quarter-over-quarter revenue increase in late 2015, and accounted for 3% of annual revenue — acting like an automated salesperson while saving the marketing team time.

Tadashi Shoji

Aliya Colvard

Digital Marketing Manager