Case Study: First Aid & Safety achieves 112% email ROI and 3X sales growth with Springbot

First Aid & Safety’s Segmented Email Marketing Campaign Has A Return On Investment Of 112%

First Aid & Safety Online is a 12-year e-commerce retailer of brand-name first aid and safety products with more than 4,500 customers. Facing low returns from batch-and-blast email marketing, the company needed to better understand its data and focus marketing dollars and time to boost sales and competitiveness.

Working with Springbot, they executed a three-part plan—segmented email campaigns, automated abandoned-cart retargeting, and product recommendations—producing immediate improvements in open rates and conversions. The campaign delivered a 112% ROI from targeted email, a 13,286% ROI from abandoned-cart automation, over 300 product recommendations taken, and a 3X increase in sales over six months, while reducing manual work across their 40,000 SKUs.

First Aid & Safety

Matt Sparks

Co-Owner