Case Study: Declan + Crew achieves 10x ROI and 9% new subscriber rate with Springbot Onsite Abandonment

Declan + Crew Engages New Customers With Onsite Abandonment

Declan + Crew, founded by mompreneur Amber Marker in 2014, grew from a basement sewing project into a fashion line for families with a loyal VIP Facebook community of over 26,000 members. Despite strong repeat business, the brand struggled to convert new site visitors and grow its contact list, and Marker needed a way to introduce the brand to potential customers, build trust, and expand her community.

By adding Springbot Exchange’s Onsite Abandonment, Declan + Crew began sending personalized onsite messages and follow-up emails to both known and anonymous visitors to capture contacts and encourage returns. In just over a month the program produced a 10x ROI, a 9% new-subscriber rate and a 10% engagement rate, turning casual visitors into engaged customers and boosting conversions.

Declan + Crew

Amber Marker

Chief Executive Officer & Designer