Case Study: Country Club Prep achieves 912% site traffic increase and 3X revenue growth with Springbot

Country Club Prep revamps their marketing efforts and increases site traffic by 912%

Country Club Prep, an Atlanta-based e-commerce retailer of preppy clothing and accessories, needed a scalable way to track revenue from online marketing and prove ROI ahead of back-to-school and holiday shopping. Despite solid sales, the team struggled to attribute traffic and conversions to specific marketing actions.

Partnering with Springbot, CCP automated abandoned-cart retargeting, implemented trackable links and launched segmented email campaigns to follow clicks through to conversion and revenue. Over five months site traffic rose 912%, revenue increased 3X, segmented emails delivered 2294% ROI and trackable links produced 1864% ROI.

Country Club Prep

Matt Watson

Co-Founder