Case Study: Colonial Patterns achieves higher ROI and stronger email engagement with Springbot

Colonial Patterns - Customer Case Study

Colonial Patterns, a family-owned embroidery business in Kansas City, Missouri, needed a stronger digital marketing strategy to grow beyond its existing audience. Its previous email tool, MailChimp, lacked the advanced capabilities needed to support expansion and better engage embroidery and needlework customers, so the company turned to Springbot, using Springbot Ecommerce and Email Campaigns.

Springbot helped Colonial Patterns revamp its online marketing with targeted email campaigns, Signup Forms, and paid Facebook ads through Springbot’s Campaign Services. The results were strong: an 8x return on ad spend, CPC 675% lower than industry average, CTR 230% higher, a 47% open rate on winback automation, and more than 9,000 new subscribers added.

Colonial Patterns