Case Study: Axtro Sports recovers nearly 10% of lost revenue from abandoned carts with Springbot

Axtro Sports Recovered Nearly 10% Of Lost Revenue From Abandoned Cart Emails

Axtro Sports, a Singapore-based omnichannel retailer of sporting wearables and consumer electronics, needed a unified marketing platform to attribute revenue and optimize spend. After implementing Springbot they discovered 94% of add-to-carts were abandoned—a major leak that threatened roughly 45% of their total revenue—and lacked a way to re-engage those shoppers.

Springbot deployed a two-message abandoned cart series (a 3-hour reminder and a 3-day follow-up with an incentive), which in just over nine months recovered nearly 10% of abandoned cart revenue. The 3-hour email drove a 30% higher average order value and a 25% click-to-conversion rate, while the 3-day email produced a 31% click-through conversion rate, and the team is now expanding into customer segmentation for more personalized campaigns.

Axtro Sports

Jeremy Low

Business Development Manager