Case Study: 1st in Coffee achieves 30% increase in Average Order Value with Springbot

1st in coffee uses real-time data and behavior tracking to expand how they market to customers

1st in Coffee, a long-standing online retailer of consumer and professional coffee and espresso machines, moved from an aging, hand-coded site to Magento but needed to consolidate marketing tools and gain deeper insight into email performance. Prior to the change their outreach was limited to untargeted blasts, and the team wanted to increase average order value and conversions through more informed, automated marketing.

They implemented Springbot to centralize email marketing and enable automated, triggered campaigns (custom coupons, abandoned-cart reminders, thank-you messages) with real-time behavioral and demographic data. The result: a 30% increase in average order value from email campaigns, 44% of repeat buyers attributed to email, and 14% of total revenue coming from repeat buyers who purchased via email — allowing more targeted, data-driven outreach beyond simple open rates.

1st in Coffee

James Smith

Founder