Case Study: Zilveren Kruis promotes healthier habits with Springbok

Zilveren Kruis launches healthy habits campaign with Springbok in one light-hearted hero journey

Zilveren Kruis, a Dutch healthcare insurer, faced the challenge of changing the perception that being healthy is a competition. They partnered with the vendor Springbok to develop a sensitization campaign that would reframe the concept of good health for their audience.

Springbok implemented a light-hearted campaign that followed an everyday hero's journey to discover his own healthy habits. The solution focused on the epiphany that good health is the sum of many small, personal changes rather than a one-size-fits-all competition. While the case study text does not provide specific metrics on the results or measurable impact achieved by the Springbok campaign, it successfully communicated Zilveren Kruis's desired message.

Zilveren Kruis